Tears in my eyes as I pen this review of the highly anticipated, most hyped, most talked about album this year, THE INDUSTRY MACHINE by Nigerian rap powerhouse ODUMODUBLVCK.
Yes, he released his highly anticipated album, INDUSTRY MACHINE, a 23-track album that has now cemented his name and voice as one of the most fearless voices in the music industry. Released and available on all streaming platforms on the 5th of October 2025 under Native Records / Def Jam / Kalacious Entertainment.
Eight solo songs and 15 joint efforts (featured song) with a running time of more than one hour, Odumodublvck arrives with his full-length album, one of the longest in 2025 Afrobeats. The project boasts an impressive lineup featuring Skepta, Wizkid, Pa Salieu, Davido, Giggs, Cash Cobain, Patoranking, Saweetie, and more. But it’s not just about big names; each collaboration feels deliberate, merging legacy voices, street grit, and global energy to give the album a depth and dynamism that goes well beyond solo rap.
We can all agree that Industry Machine thrives on Odumodublvck’s raw energy, defiance, and the larger-than-life ambition that defines his artistry. The album is loud, confident, and layered with romance, a blend of passion, faith, and his triumph over poverty. Yet, beneath the creative direction, cinematic production, and heavyweight collaborations, there’s a tension between his hunger and his polish; some tracks hit hard, while others lose focus. Interestingly, this is the first album to feature two of Afrobeat’s “big three” Wizkid and Davido. It’s a rare crossover moment that gives Industry Machine an undeniable genius PR boost, pulling both fan bases into shared excitement. Still, on first and even second listen, the project didn’t fully click for me, but I’ll explain why as I break down each song later in this review.
Industry Machine: Tracklist Review
The album kicks off its charge with “Industry Machine”, a tune that he has teased so much, leaving his fans on their knees, anticipating. Became very popular after a skit content creator used the harmonies of the intro in his skits. The melodies on this song are insane, quotable lyrics like “postinor for the haters wey dey hate on us”, “I see my champagne on the way” “challenge me and see, e no cost”
“Unaware” featuring PaSalieu comes next, and it’s just beautiful. The chorus got me gagged, and I’m like, YES! This is what I’m here for! Gritty bars and melodic hooks with an incredible verse from the spontaneous PaSalieu is crazy. It gives warning vibes to all his opps, he even went as far as throwing shots at A-Q (no subliminal). If you remember that Burna Boy performance freestyle where he was like “hustle make you no go fall off like Brymo”, that’s what Odumodu said, just that on this track, it’s A-Q’s name that’s in the mix, and not Brymo.
“Baby Reindeer” has a calmer vibe, a melodic love song that celebrates the beauty of his woman. The hook “fefe na efe, the beauty of a woman” kinda quote/references Tony Tetuila and Tic Tac 2004 song “Fefe na efe”. Baby reindeer leaves this romantic and nostalgic vibe.
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“Banza Boy” has this upbeat drum kick that reminds me of Cruel Santino. It’s a very catchy song, the type of song you sing and drink to in a drop top while you take a jolly ride
When “Grooving” kicks off, you immediately know you’re in for a good time. Davido sets the mood with a playful, sensual verse that blurs pleasure and luxury. “If I cum in your face, that’s a headshot / Brown Hermes for your effort.” Even Seun Kuti’s somewhat forgettable verse can’t take away from the song’s charm or its infectious energy.
On the Wizkid- heavily assisted “Big Time,” Odumodublvck reflects on his struggles with substance, while Wizkid delivers two deeply personal verses touching on his mother’s passing and the fleeting comforts of money and women that come with fame. In the end, Wizkid completely owns the track, leaving Odumodublvck sounding more like a spectator in his own game. Bro had to tell Wiz to calm down
“Vinicius” is undoubtedly one of the best ong on Industry Machine. It comes in at number seven. He flexes his babe on the hook of this track, that whenever she comes around, sirens go off
I think “Tiffany” is the best song on this project. The song features his co-star from Abuja, PsychoYp. The songwriting on this joint is incredible, and the melody on it feels spiritual. The hook “I will roll in a lambo, I go smoke am like Rambo, I will….like skeppy I go run the Tiffany easily, e no far”
The fast-paced flow of the hook on “Adenuga” made me fall on my knees and scream out the holy name of my Lord and Saviour. Peak artistry on display, it reminds me of a track on his Ezioku album “Shoot and go home.” The verse from Reeplay and Fatboy E (Anti world Gangstar) were tight, same with Skepta, everyone on the track came correct
The tenth song on Industry Machine “Maradona” features Latin songwriter Justin Quiles and global superstar Saweetie, and I’ll say this is OD worst performance on the album. Fortunately, the featured artists somewhat saved the song. However, I feel they also didn’t really fit into the general theme of the project, basically it shouldn’t have made the album.
“Pay Me,” featuring Stormzy and Zlatan Ibile puts a flag down on both sides of the Atlantic. This song was released as a single off the album, debuting at No. 6 on the Official UK Afrobeats Chart. VVIP’s “Ahoma Wo Mu” gets sampled on the track where the trio narrates an encounter with a woman whose desires revolve around money and physical pleasure. One bittersweet thing about this song for me is that anytime it comes up in my playlist, it reminds me of the people who owe me money.
“Layi Wasabi” featuring the wordsmith Reminisce aka Aga was all gas and no brakes! “Layi Wasabi” the moniker of an online comedian and skit maker, plays as a metaphor in this song for someone who moves funny. This is explanatory in the lyrics “take man for a joke like say I no sabi, Layi Wasabi, joke man nothing wey you sabi.” This song took me back to those hardcore rap days. I believe it’s a diss song and also a very hard jam.
“Too Spoilt” is a drill-infused song where OD brags about his babe and how much he pampers her. The instrumentals on this joint stood out for me, it’s really something special.
The next song on Industry Machine, “If You Like Gym” features the Nigerian hip hop veteran, Mode Nine, is an updated version of OdumoduBlvck’ single “2:02 pm In London (Freestyle),” which went viral and became an anthem in the hip hop scene, especially after it became an open verse challenge for rappers to showcase their freestyle skills and artistry. The verse bringing Mode Nine out of retirement on this song, in my opinion, was very unnecessary. Gaskiya, the rap veterans’ impact would’ve been felt better on a new song, and to be honest, most of these guys that jumped on the challenge had far better verses than Mode Nine’s, but we are not ready for that discussion. The verse wasn’t bad, but it was intent on spoiling the song.
“Candy Music” opens as a love song, and it is indeed candy music (pun intended). What I don’t like about this song is that it’s too short. Watch out for my net Instagram caption to be “aura swaggerlomo”
“Do Yanga” is a very good song that features dancehall king, Patoranking. He’s one of the few ones to call if you want a hit song with a party vibe.
“My Angel” featuring the vocal dynamite, Chike is one of those songs Odumodu showcases his vocal prowess and his lover boy side. In fact, he went melody for melody with Chike. OdumoduBlvck singing was quite off, but it’s a beautiful song nonetheless.
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“Baggio” has PrettyboyDO and Giggs as featured artists on this song. It’s inspired by the Italian 90s football legend, Roberto Baggio. Giggs flow wasn’t what I expected, but it was nice to witness another dimension of his artistry. Odumodu showcases how much of a football fan he is on this record, just as he did by naming his 10th and 7th tracks on the album Maradona and Vinicius, respectively.
“Bombastic Element” sounds like a skit of a song, and it feels like a filler track on the album. I don’t know if this is a diss track to Blackbonez (aka Mr. Bombastic) or it’s just Odumodu catching his fun. I guess we’ll find out soon.
“Ghetto Man Yute” is the last single and the 20th track on the album. It feels like a lullaby. It’s a very decent song. The part where he goes “lalalalala” is just cute, and it tickles my ear
“2 People” featuring Cash Cobain happens to be another love song, OdumoduBlvck brags about his woman in the lyrics “my baby fine like two people.” It’s a dope record; the instrumental sounds similar to something I’ve heard before. Another feature on the album that felt out of place.
“Ejor” featuring rising star Ayo Maff and Smada is a very catchy tune. “Ejor” in Yoruba means “please,” the wording of the hook isn’t really clear (lyrics aren’t available on Spotify yet), so I can’t really get why or who is saying please, but it’s one of the solid tracks on the album.
The Industry Machine album comes to an end with “Halleluyah” featuring rappers Phyno, Jeriq and Tobe Nwigwe. Noticed I said rappers, tell me why Modu will have this line up of mercenaries in his arsenal to drop a rap banger song, but instead have them singing a church hymnal? That’s just wrong, but yeah, let’s call it “ghetto gospel”. Anyway, the placement as the last song, returning all the glory to God after this incredible work of art, shows off his Jesus boy charismatic persona.
Conclusion
Industry machine is for gangsters who wear Timberlands to buy roses for their women and for ladies who bring Lacoco to fancy date. It’s not a perfect album, but it is an honest one, and it deserves all the flowers it can get. It takes a certain level of confidence to release this many tracks and collaborations, especially with a limited subject range and a developing skill set.
His range of topics is narrow, and his skill set as a rapper still lacks depth, or let’s just say he is not a conscious lyricist you know most top rappers for. Not even the inflated list of features could rescue this project. There are good songs and standout moments, but compared to the album’s length, they’re few and far between. However, Industry Machine was worth the wait. Shoutout to all the producers, they did their best.
Listen to the full album here:
ALBUM REVIEW: Industry Machine by OdumoduBlvck
