Rapper and singer Efe Money has come a long way since winning Big Brother Naija in 2017.
Born on February 25, 1993, in Jos, Nigeria, Efe’s passion for music led him to pursue his career in Lagos in 2015.
His breakout single, “Based on Logistics” (2017), saw massive success across Africa, and since then, he has emerged as an independent artist running his own label, with millions of streams and views.
“Owo Mi Da,” Efe’s latest collaboration with UK producer TR33 and Nigerian singer Qdot, is a testament to his artistic growth and global appeal.
The track blends hip-hop, drill, and Afropop, showcasing the unique identities and sounds of all three artists. Sung in both English and Yoruba, the lyrics reflect Efe’s journey, celebrating his achievements and perseverance with lines like, “From being underrated to paid to perform in the city of London.”
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The collaboration was born backstage at a London show, where the three artists met and decided to hit the studio.
“Owo Mi Da” brings together their shared experiences of navigating different cities and cultures as performing artists. Efe’s verse radiates self-confidence, hustle, and cultural pride, blending his Urhobo and J-town roots with a global outlook.
Together, Efe, TR33, and Qdot have crafted a heavy-hitting anthem set to make waves.
“Owo Mi Da” is now available on all streaming platforms.