Nigerian music icon, Timaya is known for transforming street lingo & pop words into catchy melodies and irresistible hits that usually seem genre-bending.
With “Dey Your Dey” (which is a Nigerian Street Buzzword in Rivers State and the Niger Delta) that loosely translates into “Maintain Your Lane” in English, Timaya has not only managed to turn a popular street phrase into an enchanting anthem, but he has also creatively fused the nursery rhyme, “rain rain go away” to create music that appeals to every spectra of society. Inspired by his kids to create music that considers their demographic when he realized no one really considers kids when making secular music anymore, Timaya succeeded in blending street culture with popular kiddie culture.
In his trademark philosophical style, Timaya’s message on this record is positivity. As he advocates for a more tranquil and peaceful relationship between all humans, and where that won’t be the case, don’t bother anyone, just maintain your lane i.e. DEY YOUR DEY.
Dey Your Dey is the first single off Timaya’s highly anticipated Gladiator album to be released this year and the Afrobeats record sets the right pace for the album. Produced by hit record producer Masterkraft who has a potent sonic partnership with Timaya that always delivers viral hits including the ever vintage “UKWU”, the song is already set to become a 2024 anthem.
Dey Your Dey which is only the latest of these Timaya/Masterkraft hit series is out today Friday, 02/02/24. The visuals for Timaya’s new anthem could be “Out At Any Moment”, and Timaya has stated online that it’s “a Star Studded Movie & Cultural Masterpiece” that he can’t wait for the world to experience.”