Over the last decade, Afrobeats has evolved into one of the world’s most influential cultural exports. But beyond the music, another form of expression glitters around the necks and wrists of its biggest stars — jewellery. Nigerian artistes aren’t just collecting chains; they’re redefining how ornaments tell stories of identity, success, and artistry.
From Burna Boy’s monumental Odogwu piece to Rema’s sculptural Ornament of Ravery, these creations fuse culture, craftsmanship, and celebrity in dazzling fashion.
Below, we take a deep dive into the standout jewellery moments in Nigerian music — exploring what each piece says about the artists who wear them.
Burna Boy — The “ODG / Odogwu” Statement
Burna Boy’s jewellery choices are rarely incidental — they are visual extensions of his persona. His headline-making ODG chain, custom-built by A Jewellers, stands as one of the most expensive African-owned pieces to date.
Encrusted with over 400 carats of VVS diamonds, the massive pendant celebrates his self-styled nickname “Odogwu” — meaning “great man” in Igbo — and reportedly took six to nine months to complete.
More than an emblem of wealth, the ODG chain functions as a wearable trophy marking Burna Boy’s evolution from African Giant to global icon. It’s jewellery as mythology — every facet glinting with cultural pride and ambition.
Wizkid — Royalty, Faith, and Refined Luxury
Wizkid approaches jewellery with the same effortless composure that defines his sound. His standout Royalty Chain, designed by New York celebrity jeweller Elliot Eliantte, embodies his quiet authority and minimalist elegance.
Valued at around $1 million, the chain features emerald-cut diamonds and sapphires arranged in a regal, crown-like motif — a nod to his “Star Boy” and “King of Afrobeats” persona. Where others lean into excess, Wizkid’s taste balances luxury and restraint.
But beyond his royal statement piece, Wizkid has also expanded his collection with a diamond-encrusted Jesus pendant and a cross chain, both symbolic of his deep spirituality. The Jesus piece — also detailed by Eliantte — adds a devotional dimension to his otherwise sleek aesthetic, blending faith and high fashion in perfect harmony.
Together, these pieces tell a story of duality: divinity and dominance, subtlety and splendour. It’s refinement over flamboyance — the jewellery equivalent of a whisper that commands attention.
Davido — Theatre, Mechanics and the “Timeless” Hourglass
Davido’s jewellery is pure theatre — extravagant, conceptual, and emotionally resonant. His Timeless hourglass pendant, created by Local Kettle Brothers UK, captures this perfectly.
Reportedly costing $600,000, the piece weighs about 1.5 kilograms and contains over 350 carats of hand-selected diamonds. Its standout feature is the kinetic hourglass at its centre, replacing sand with diamond dust — a poetic representation of time crystallised.
Beyond its engineering brilliance, the pendant symbolises Davido’s philosophy: that music and legacy are both timeless. It’s a blend of storytelling, design innovation, and sheer grandeur.
Rema — Jewellery as Art, Autobiography, and Innovation
For Rema, jewellery isn’t just about adornment — it’s an extension of his artistic identity. His Ornament of Ravery, unveiled in 2023 to mark the success of his Rave & Roses album, redefines what music-inspired design can look like.
Crafted by A Jewellers, the pendant weighs over one kilogram and took more than 840 hours to make. It features rose gold, round diamonds, green sapphires, and brown diamonds, all woven into a sculptural design of flames and vines symbolising passion and growth.
Outlets like Mixtape Madness and Wonderland Magazine hailed it as one of the most artistically ambitious jewellery pieces in Afrobeats — a wearable self-portrait that merges sound, symbolism, and luxury craftsmanship.
In 2024, Rema added another statement piece to his collection: the Heis chain — a sleek, futuristic pendant design that represents his bat alter-ego and creative evolution. The Heis piece, also by A Jewellers, incorporates innovative motifs from his visual universe, showing how his taste continues to push boundaries between
fashion, technology, and art.
Asake — Streetwear Sensibility Meets High Jewellery
Asake brings a playful street energy to fine jewellery. His Skating Soldier pendant — another A Jewellers masterpiece — is an ode to his Mr Money persona, combining Lagos street iconography with elite craftsmanship.
Made from 213 carats of VVS diamonds and 600 grams of white gold, the piece captures Asake’s character perfectly: daring, youthful, and unapologetically original. It’s the meeting point of street culture and haute luxury — a reflection of how Afrobeats itself blends worlds.
Odumodublvck — Mechanical Aesthetics and Concept Jewellery
Odumodublvck represents a new generation of Nigerian rappers using jewellery as a medium for storytelling. His Machine necklace, revealed ahead of his Industry Machine project, is both conceptual and visually striking.
Designed by A Jewellers, the piece revolves around an industrial, gear-like motif — a literal nod to his gritty, high-energy sound. With over 50 carats of diamonds embedded in its structure, it merges mechanical precision with cultural symbolism.
The chain’s unveiling, driven primarily by Odumodublvck’s own social media, underscored a generational shift — one where jewellery doubles as a visual manifesto.
CKay — Intimate, Artistic Keepsakes
In contrast to the loud, glittering statements of his peers, CKay’s jewellery reflects subtlety and emotion. His most notable piece, a heart-shaped diamond pendant, draws inspiration from his Sad Romance album — a personal nod to love and vulnerability.
Though valued at a modest estimate of around $100,000, the piece’s power lies in its sentimentality rather than size. It highlights a softer, introspective side of Afrobeats — proving that jewellery can express tenderness just as powerfully as prestige.
Beyond the Chains: Nigeria’s Jewellery Evolution
Together, these pieces tell the story of an artistic generation that has turned jewellery into narrative. For today’s Nigerian stars, luxury is less about proving success and more about telling stories.
Where older generations flaunted jewellery as status symbols, modern artistes like Rema, Davido, and Odumodublvck treat theirs as symbols of identity, growth, and innovation. Collaborations with international ateliers — from A Jewellers in London to Elliot Eliantte in New York — show how African creativity now moves hand in hand with global craftsmanship.
More importantly, these pieces prove that in Afrobeats, meaning matters as much as material. Whether kinetic, sculptural, or sentimental, each pendant and chain carries its own story — of triumph, evolution, and artistry.
From Burna Boy’s cultural crown to Wizkid’s regal Jesus-and-cross combination, and Rema’s art-driven Heisbat chain, Nigerian musicians are shaping a new visual language. In this glittering new era, diamonds do more than sparkle — they speak.
